People, Performance, Profitability

Continuous improvement, cost containment and attracting and retaining qualified talent capital are key issues that organizations face when marketing, communicating and leading in a Knowledge Economy. Without an effective means in place to tap into the collective mindset of an organization’s people, clients, customers and vendors, an organization may risk losing its competitive advantage if intellectual capital is unmanaged.

At The Peregrine Agency we believe meetings and events provide an interactive and open environment where information is shared and innovation is born. When leveraged effectively and efficiently, meetings and events build intellectual capital and improve organizational performance and profitability.

Our goal is to help organizations create a corporate meeting and event strategy that supports the CEO’s vision, strategy and goals. Through Event Portfolio Management, we look at an organization’s meeting and event investment. Our approach, Strategic Event Alignment©, aligns an organization’s meeting and event strategy into a sustainable competitive advantage.

The key deliverables of Strategic Event Alignment© are summarized under two areas:

Event Effectiveness – how meetings and events fit in with an organization’s business goals:

Event Efficiency – addresses best practices and cost containment of an organization’s event portfolio investment: