The Peregrine Agency’s Articles is a communication platform sharing insights and information on realizing more strategically effective events. It is a collection of featured materials written by Susan Radojevic, President of The Peregrine Agency.
A question and answer session between Susan Radojevic, president of The Peregrine Agency, and Sandra Eagle, CM&E managing editor, about Event Portfolio Alignment, a strategy to help corporations achieve strategic business goals through the power of meetings and events.
» View the Corporate Meetings & Events Spring 2011 Issue directly
In late January, meeting and incentive planners as well as journalists covering the community gathered for the three-day 2011 Luxury Meetings Forum. Attendees agreed that the emphasis now is on ensuring event objectives are met. Successful Meetings asked our very own Susan Radojevic on "How to Soothe a CEO".
Excerpt: “Don’t say, ‘Here’s a luxury property that we think is going to fit, it has 50,000 square feet and good breakout space ...’ A C-level executive doesn’t care about that. She cares about how the venue is going to fit into the larger picture, and about how the business of meetings is affecting her or helping her grow the top or bottom line,” says Radojevic.
» View article directly from SuccessfulMeetings.com
At the 2010 MPI European Meetings and Events Conference in Malaga, Spain Susan Radojevic, led a seminar entitled Aligning Meetings and Events to Improve Organizational Performance. Susan presented an approach that positions enterprise wide meetings and events as a strategic business and leadership tool using Four Elements of Strategic Value.
Meetings:Review caught up with her afterwards to find out more about the crucial topic - Click here to see the video.
Open Channel continues it's conversation with Georgina Hvar, CEO Global Learning Events, on the impact on the hospitality industry as a result of the 2008-2010 economic troubles.